Improving Your Twitter Marketing Abilities: 7 Tips to Follow
Twitter remains a relatively new social network. Accordingly, navigating this network still causes a large amount of confusion and frustration. But do not allow these feelings of frustration to deter you from using this highly valuable tool. To follow are seven simple steps for improving your Twitter search results.
- Get the Results You are After
If you are using Twitter as a network for gaining important information, you will need to know how to properly search it. One important feature to use is the ‘or’ feature. If you do not use this ‘or’ feature when typing in your search, your results will only display exact matches. By using this important feature, you will happen upon a broader number of relevant results.
- Creating Community
Another exceptional way of marketing your business is by encouraging communities to form and expand. One way that you can do this is by curating Twitter lists. If you manage a design company you may want to put interior designers and landscapers on the same list. Doing so will connect all of you—and expand your businesses—in important ways.
- Enhance Your Message With Photos
Recent research suggests that by including either pictures or videos to your tweets, you can enhance engagement with your message up to twofold. This does not mean that you need to include images, videos or gifs with every tweet. But when you take a quality photos, that represents your message well, be sure to include it.
- Express Gratitude
When marketing your business, on Twitter, it is quite important that you express gratitude to those who follow your activity. With this in view, you will want to make an effort to favorite some of your most gracious followers. You will want to do the same for people who mention your business and the work that you do.
- Be Strategic About Shout-outs
When disseminating your message on Twitter, you will want to be strategic about where you tag your audience. After all, tagging a user at the beginning of your tweet will reduce the breadth of your message: reaching only that person or that group of people. In some cases you will want to do so, and in others you will want to leave tagging until the end of the message.
- The Art of the Retweet
While hitting the retweet is incredibly efficient, it is not necessarily the most fruitful way of responding. This is because once you retweet, it becomes more difficult for your interlocutor to respond. When you come across something you wish to stamp, with your business’ approval, copy it into a new tweet and place retweet at the beginning. This allows for a more extended and meaningful kind of conversation.
- Keep Tabs of Your Twitter Account
By using the Twitter analytics feature, you can track your marketing initiatives. Not only can you identify how many people have accessed your tweets, but the number of retweets